Head of Brand - Leading FMCG Brands





Head of Brand - Leading FMCG Brands

Head of Brand - Leading FMCG Brands

£Six Figure Package with Car Allowance + Generous Bonus

North of London/Hybrid working 2-3 days/office



Rare and exciting opportunity to lead a highly-engaged and energetic team driving the growth of 2 well-known food brands, one a category-defining, category-leading brand with incredible heritage; the othe,an innovative and high-quality challenger brand within a massive and competitive category, both with ambitious plans for the future.

Head north of London for this exciting senior role driving the brand strategy and vision for 2 household name brands, each with a multi-SKU range of healthy-eating products made from high quality, sustainable, planet friendly ingredients.  With day-to-day strategic and P&L responsibility, you will lead the strategy to drive brand penetration and engagement, with a clear positive message around healthy living and eating. Your remit encompasses the entire mix – comms strategy, packaging & product development and building a compelling innovation pipeline that drives consumer and shopper attention and interest – leading an agile, highly-motivated, empowered team who share your passion for the challenge and opportunity to make a significant impact upon the business.


We’re looking for someone with exceptional strategic and creative thinking skills; someone who can dig deep and get under the skin of the brands, to drive the core brand equity to new heights, create distinctive and contagious messaging, and launch innovative and compelling new propositions, possibly outside existing categories.


Key responsibilities and skills include:


Proven track record of orchestrating brand magic, and driving large scale growth, preferably in the foodie realm.

Leading, directing and championing brand, communications, portfolio and innovation that ensure volume, revenue and profit growth.


A wizard at strategic thinking and bringing new consumers into brands.

Adding to the capability, systems and processes within the brand leadership function, raising standards in strategic thinking, creativity, product innovation and quality and in-market execution.


A curious mindthat wants to dig deep for insight and turn it into amazing ideas with excellent execution.

Bold and innovative thinking on how to win versus competitors, large and small, and drive continuous improvement in the company’s ways of working.


Inspirational& passionate leader to your team and others inside and outside thebusiness.

  • Being a key lead in the Marketing leadership team, building, sustaining and motivating a high quality and performing marketing team.
  • Aligning the operating board and senior leadership teams to brand strategies and plans, ensuring that all parts of the organisation buy into the plans and recognise their part in them.
  • Managing relationships with all brand agency partners, ensuring optimum teamwork and value for money.


Are you the right person for this role?

We’re looking for a highly commercial marketeer, with a trackrecord of building FMCG brands, thinking creatively and pushing new ideas and approaches; someone with natural energy, curiosity and passion for their brands, with an instinctive grasp of what excites consumers.  This is a role for an entrepreneurial andrigorous thinker with great judgement and self-belief; a leader who sets the tone and enables their team to be at their best producing great work.


Extensive experience across the mix, almost certainly having spents ome time in food & drink, is of course essential, however this role is all about ownership, autonomy and a truly hands-on style.  We are keen to talk to people with a blue-chip training, but who may also have worked in smaller, entrepreneurially-driven companies with challenger and/or disruptive brands that have pushed the market forward.


Of course, our client needs financial acumen, and an understanding of profit drivers that maximize returns, but the priority here is your ability to deliver projects using your understanding and judgement rather than having researched an idea to death, or being reliant on multiple agencies to do a big chunk of the work. This is all about what you and your team can deliver working smartly and together.


If you are excited by this challenge, talk to us now. This is a rare opportunity to bring your exceptional skills and experience to an exciting role, in which you will be able to make a substantialand lasting impact on the business. Contact: Adam Tarsh at adam@tarshpartnership.co.uk