Areas of Expertise

Tarsh & Partners manage recruitment assisgnments across multiple industries, sectors and disciplines, always ensuring we keep abreast of the latest trends and developments in the market, job functions and techniques

Brand Management & Innovation

Building and implementing powerful brand and innovation strategies

Most traditionally associated with FMCG and consumer goods, but now adopted by almost every industry, brand marketers
embrace all aspects of the marketing mix - defining winning brand strategies, managing a brand P&L, creating communications campaigns and building innovative brand and product propositions.  

Running a brand is an all-embracing role and requires a blend of analytical, creative, commercial and strategic thinking skills,
the ability to multi-task and a real sense of ownership and passion for your brand.

National Accounts and Sales Management

Building sales revenue and long-term customer relationships

The front line of the commercial function and the external face of the brand, building strong customer relationships that
drive the bottom line. The ability to understand customer needs and communicate the value and potential of the brand,
product or service for their business is critical.

National Account professionals work closely with major customers, to understand their specific objectives, and develop tailored
solutions to meet them, negotiating Joint Business Plans, pricing strategies and promotional support to drive revenue growth.

Shopper & Customer Marketing

Building customer relationships and enhancing the shopper experience

Customer and shopper marketing is crucial in ensuring product visibility and impact at the point of purchase. Candidates for
these roles need strong commercial and project management skills, combined with a solid grasp of customer & shopper insights
and experience developing display, brand activations and loyalty-based initiatives for retail and e-commerce channels.

Effective customer and shopper marketing can drive successful product launches and attention-grabbing retail promotions
that create an engaging and personalised shopping experience.

Marketing Communications

Building inspirational marketing messages and campaigns

Understanding the essence, positioning and consumer value of a brand, and translating this into compelling communications
campaigns is a key marketing discipline.  Working with agency partners, the best marketers can develop compelling, unique and
relevant brand messaging, as well as defining the optimum channel and campaign strategies within budgetary guidelines.

We look for candidates with strong strategic planning and creative thinking, an extensive knowledge of media and the ability
to manage budgets and optimise spend.

Marketing Data & Analytics

Harnessing marketing, digital and business data to drive results

The digital age has generated a mass of customer and market data which companies use to gain insights, measure marketing effectiveness, and grow revenue. Clients seek candidates with a grasp of analytical, statistical, and dashboarding techniques, and
ability to work with specialist software. Sector or industry background is often less important than skills in this area.

We look for people who understand website traffic, social media engagement, customer journeys and behaviour, who can
make data-driven decisions that drive exceptional marketing performance.

Consumer & Shopper Insight

Understanding insights, data and trends to shape strategic decisions

In an increasingly complex marketing environment, harnessing the power of insights to support business decisions is an important discipline and exciting career option. Whether using qual or quant research, continuous insight data or social media listening,
smart, analytically-focused, business-savvy candidates are always in demand.

Bringing together data and insights from multiple sources, they develop clear strategic recommendations and narratives to
guide initiatives across the marketing mix including brand strategy, positioning, innovation and communications.

Digital Marketing &

Harnessing digital channels to drive brand growth and on-line sales.

The ability to understand and use digital marketing and social media is an essential skill for every marketer.  Companies across
all industries look for digital marketing, social media and e-commerce specialists with a deep understanding of digital techniques
and channels, and how they impact the customer journey and build brand awareness, engagement and loyalty.

The digital world is developing rapidly, and talent is often in short supply.  We look for ambitious candidates with agency and client-side experience, looking to apply their skills in dynamic, forward-thinking organisations.

Category Management

Maximising the profitability of categories and brands

In many FMCG companies, strong category managers bring analytical, commercial and strategic thinking skills to the business.
Working with retail and e-commerce customers, their role is to maximise category profitability by optimising product and
range mix, pricing, and promotional strategies.

For category roles, we look for candidates with a robust grasp of consumer & shopper insight data, market and competitor issues,
and experience in consumer goods or agency/consultancy roles. Similar skillsets are required Commercial Planning, RGM, and MS&P.

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