The received wisdom when negotiating your salary for a career move used to be that you might expect a 10-20% increase. At 10% you’d have done OK, 20% would be pretty good and more than that, you’d be smashing it (or very underpaid). In the last few years, the balance has shifted significantly and whilst candidates are asking for more, citing cost of living increases as a key reason, they are often disappointed with what’s on offer.
At Tarsh & Partners, we see many candidates with excellent marketing backgrounds who tell us they would like to make the move into an FMCG brand marketing role. It’s easy to see why FMCG marketing is so attractive; working for global consumer goods leaders with portfolios of exciting brand names and generous marketing budgets is the ultimate dream for many marketers. The opportunity to create innovative new brands and products to meet the needs of a fast-paced and constantly changing consumer world is very appealing! So why is the move so difficult to make?
You’ve decided it’s time for a new challenge, you’re unlucky enough to find yourself out of a job, or you’re returning to the workplace after some time out, but you’re finding that you’re playing a game you don’t recognise. You diligently check the job boards for suitable opportunities, send your CV off for exciting-sounding roles and then nothing! You’re shouting into a void. So, what’s going on?
Back in 2019, none of us could have predicted that working from home would become so widely accepted. Pre-Covid, flexible working was seen as a privilege; something to be earned, a reward for loyalty and commitment, and ertainly not available to everyone.
A CV, like any personal document, is something that is unique to you; a reflection not only of your career experience and achievements, but of your personality and presence as a marketer and team member. It’s the passport to your next move and well worth spending a little time to make sure It’s working as hard as it can for you.