🚀 Assistant Brand Manager – Leading Food Brand - URGENT REQUIREMENT

🏢 Location: West of London

📝 Contract Type: Permanent

💰 £40-42K plus c.8% Bonus & Benefits

📌 Ref: TP449626

[Hybrid working3 days/week in the office]

Drive digital & shopper marketing campaigns for a leading food brand - social media, on-line and in-store touchpoints

Work with creative, shopper and media agencies to bring brand ideas to life and champion category growth

Build your marketing expertise in a fast-paced FMCG environment with real impact on household-name products

Join a collaborative team that values entrepreneurial thinking, proactive problem-solving and a can-do attitude

Develop your career in a company committed to becoming the number one in its market sector

Our client is a world-leading food company, operating across multiple markets with a portfolio of well-known brands. It is now seeking a smart, energetic ABM to work on one of its key brands, operating in a dynamic, entrepreneurial and fast-paced culture.  This is a must-stock brand, available in 1,000s of grocery and convenience stores across the UK.

🔦 Position Overview

As ABM, you'll be the brand guardian for one of our client's flagship brands, working across the full marketing mix from digital channels to in-store activation.  You'll work with agency partners and internal teams to execute the brand's BTL and comms strategy, manage portfolio & range development activity, and deliver actionable insights to support trade and marketing teams. This role sits at the heart of category growth, where your work directly influences how consumers engage with the brand across multiple touchpoints.

📒 What you’ll be doing from Day 1

Developing and executing digital& shopper comms plans across social media, websites and digital channels

Working with creative, shopper & media agencies to develop and deliver brand campaigns

Acting as brand guardian, championing the brand and category with local and global stakeholders

Supporting portfolio and range management, leading packaging adaptation/artwork projects

Coordinating in-store deployment and POS activation with the shopper marketing team

Tracking brand and range performance using data and consumer/market insights

Conducting competitor and market reviews to identify opportunities and threats

Managing and tracking the local marketing budget, ensuring efficient spend and ROI

Supporting the wider team on key strategic projects and initiatives

Providing trade and marketing teams with actionable market and brand insights

🌟What we are looking for

Robust FMCG/consumer goods brand management experience working across the marketing mix

Passion for brands and interest in the FMCG food market

Strong blend of strategic, analytical and creative thinking skills, with evidence of projects you have worked on

Solid academics to degree-level

Specific experience managing digital & shopper comms campaigns

Strong analytical and data-analysis/interpretation skills (Kantar, Nielsen, Grocery Store Data)

Proven project management capability and attention to detail

Ability to build strong relationships across teams and with external partners

Entrepreneurial and proactive mindset with a positive, can-do attitude

Curiosity, energy and drive, with a team-driven approach and strong communication and interpersonal skills

How to Apply

If you’re looking for a real challenge and have the skills & experience to take on this role, please apply via LinkedIn, or send your CV to Adam Tarsh ASAP. We review applications on a rolling basis, so we encourage you to apply as soon as possible. email adam@tarshpartnership.co.uk

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