Assistant Brand Manager – Innovative BCorp Food & Drink Brand

Location: Central London with Hybrid Working
Contract Type:  Permanent
Ref:  TP446226

📈 Develop brand plans and strategies for an innovative food & drinks brand with a natural and additive-free positioning.

🤝 Lead consumer care engagement and present brand innovations to teams across the business

🔍 Manage experiential sampling opportunities and stay ahead of market trends and competitor activity

🌱 Work within a true values-driven company committed to sustainability, diversity and working in an ethical, ‘proper’ way

🍹 Develop your FMCG career within an exciting, innovative business with exceptional skills development potential

TOP LINES

Our client is a well-established, innovative food & drinks business dedicated to creating delicious products made from real, natural ingredients without added sugar or sweeteners.  A certified B Corp, as part of its growth strategy it is looking for an ABM to join its London-based team, working alongside experienced FMCG marketers to support the growth of its brand portfolio. The company has a positive, collaborative culture grounded in integrity and committed to DE&I, belonging and making a positive impact on both people and the planet.  🌱🌍  It prioritises flexibility to accommodate different life stages and needs, whilst fostering an environment where everyone can thrive and all contributions are genuinely valued 🌟

If you're an ambitious marketer with at least a year of FMCG experience, and a passion for food and sustainability, this is an opportunity to make a real impact. ✨

WHAT YOU’LL BE DOING

 ·        🎯 Supporting the development of annual brand plans and growth strategies for the portfolio

·        🛍️ Assisting in creating and running advertising and shopper marketing campaigns

·        💡 Acting as the internal go-to expert for your product range, providing guidance across the business

·        🎉 Managing experiential sampling opportunities and consumer engagement activities

·        💬 Leading consumer care engagement for the brand, responding to customer feedback and enquiries

·        📊 Using insight data to monitor market trends, competitor activity and consumer behaviour

·        🎤 Presenting brand plans and innovation launches to customers and key stakeholders

WHO ARE WE LOOKING FOR?

·        ✅Minimum 12-18 months' marketing experience in an FMCG environment

·        🤔 Solid understanding of brand strategy and marketing planning

·        🧑‍🤝‍🧑 Consumer-centric mindset, putting the consumer at the heart of marketing decisions

·        💻 Proficiency in using category and internal data to report on brand performance

·        📱 A passion for developing and managing social media - organic, paid and influencer

·        ✨Experience with below-the-line campaigns and experiential marketing

·        🤝 Experience managing agency relationships and briefs

·        ✍️Strong written and verbal communication skills

·        🗂️ Attention to detail with the ability to manage multiple projects simultaneously

·        💪 Self-starter mentality with energy and enthusiasm for the role

·        📧 Ideally familiarity with Klaviyo and Shopify

·        🌱 Passion for sustainability and values-driven business practices

Alongside a generous benefits package, you'll be immersed in a values-driven environment collaborating with a passionate team committed to sustainability and quality. You'll have genuine opportunities to grow your career within an organisation that invests in its people and celebrates diverse perspectives. 🌟

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