Brand Manager – Refreshment for Kids FMCG

Location: CentralLondon with Hybrid Working (3 days/office)

Contract Type: Permanent

Package: £45-55Kplus Benefits Package

Ref: TP446626

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‍WHAT YOU’LL BE DOING

• Developing and leading the brand strategy and annual planning process for your portfolio
• Building compelling comms and media strategies that engage and excite consumers
• Creating shopper marketing and retail activation plans that drive sales and shelf presence
• Working with the senior team on NPD and EPD projects from concept to launch
• Overseeing social media & influencer activity to build brand awareness and community
• Monitoring market trends and competitor activity to identify growth opportunities
• Manage marketing budgets and P&L performance, ensuring efficient spend and ROI
• Managing external agency relationships, including creative, media and research partners
• Using category & consumer insight data to shape strategy and optimise campaigns
• Partnering with different teams to ensure cohesive brand execution across all touchpoints.
• Attending customer meetings and presenting brand and innovation plans externally

WHO ARE WE LOOKING FOR?

• Minimum of 4-5 years brand management experience working with FMCG brands
• Proven expertise in building annual brand plans and leading integrated campaigns
• Passionate about social media, able to deliver organic and paid strategies.
• Data savvy with experience using category & consumer data to drive strategic decisions
• Strong creative thinking skills with experience leading innovation projects
• Hands-on experience of shopper marketing and retail activation
• Commercially astute with budget and P&L management experience
• Track record of managing external agencies to ensure they deliver great work
• Collaborative approach with excellent communication and stakeholder management skills
• High energy and driven - able to work autonomously and proactive in driving initiatives.

• Ideally some familiarity with Klaviyo and Shopify platforms
• Eye for detail with strong project management and organisational skills.

Alongside a generous benefits package, you'll be immersed in a values-driven environment collaborating with a passionate team committed to sustainability and quality. You'll have genuine opportunities to grow your career within an organisation that invests in its people and celebrates diverse perspectives. 🌟