Brand Manager – Delicious Food Brand 🎂

Location: Greater London
Contract: Permanent
Salary: £50-55K plus Benefits & Bonus
Reference: TP448126

🚀  Shape the future of an exciting dessert brand scaling from start-up to market leader

💡  Drive innovation strategy and lead disruptive campaigns to attract new consumers

✅  Manage projects end-to-end from concept through to in-store activation and launch

🙌  Work withina passionate, hands-on marketing team that values creative and commercial thinking

📈  Build your marketing career with a strong innovation pipeline and ambitious growth agenda

Our client is agrowing food & drinks company moving into scale-up phase with an exciting portfolio of dessert brands.  A subsidiary of a leading European food group, it is now seeking an exceptional Brand Manager to lead brand strategy, innovation, and consumer engagement.  With a hands-on, entrepreneurial culture, where you will be encouraged to challenge the status quo and bring smart, creative thinking to the business, this is a role for someone looking for a real challenge, ready to step change and accelerate their FMCG career.

🔦 PositionOverview

As Brand Manager, you'll play a key role in shaping the company's future direction as itaims to become the UKs leading desserts company.  You'll develop a short and longer-term innovation & portfolio strategy, identify market white spaces, and champion disruptive ideas that drive category growth.  Working across NPD, EPD, packaging development, and go-to-market plans, you'll translate consumer & category insights into actionable strategies. You'll also lead in-store activations, digital &social campaigns - managing cross-functional teams, and ensure all projects deliver on time and within budget.

If you have arobust FMCG background and a passion for building brands through data-driven insights and creative execution, this is an opportunity to make a real impact.  

📒 What you’ll be doing from Day 1

·       Managing the brand P&L, working alongside the Head of Marketing to deliver revenue,profit and share goals

·       Defining innovation & portfolio strategy aligned with consumer trends and businessobjectives

·       Identifying whitespace opportunities and developing NPD pipeline plans

·       Leading disruptive campaign development to recruit new and younger consumers to the category

·       Managing projects from concept through to launch, including recipe development and packaging

·       Analysing and reporting on consumer, category, and customer performance trends

·       Translating data insights into actionable marketing strategies and business recommendations

·       Developing and executing disruptive in-store activation and digital campaigns

·       Collaborating with Sales, Category, NPD, R&D, and Supply Chain teams for seamlessdelivery

·       Building robust business cases for innovation projects, tracking delivery against timelines

🌟What we are looking for

·       A minimum of 3-4 years’ robust experience in FMCG brand marketing, ideally with a passion for food & drinks

·       Strong understanding and practical experience of brand building, innovation, and portfolio management

·       Proven experience with data systems such as Nielsen, IRI and/or Kantar

·       Track record of developing and executing innovative multi-channel campaigns, working with agency partners

·       Strong analytical skills to interpret data and translate insights into strategy

·       Proven project management skills, managing multiple stakeholders and deliverables

·       Creative mindset with hands-on approach to execution, and real commercial savvy

How to Apply

If you’re looking for a real challenge and have the skills & experience to take onthis role, please send your CV to Adam Tarsh ASAP.  We review applications on a rolling basis, so we encourage you to apply as soon as possible.  Apply via LinkedIn or email adam@tarshpartnership.co.uk

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