Brand Manager –Global FMCG Company

Location:  Berks/M4 Corridor – Hybrid 3 days/week office
Contract Type:  Permanent

Package:  £50K-60K plus £6K cash car allowance + bonus

Ref:  TP452126

🌎  Lead brand strategy and commercial performance for a trusted brand portfolio

🤝  Drive integrated marketing campaigns spanning ATL, BTL & digital activity

📚  Access continuous learning through an on-line academy to shape career progression

🚀  Work in a dynamic, innovative business culture with autonomy to make bold decisions

🏢  Join a private equity backed business with operations in multiple markets

Our client is a dynamic global FMCG business with a portfolio of much-loved household name brands, combining heritage brand strength with entrepreneurial energy and a commitment to continuous learning and creating opportunities for its employees.  With a new and ambitious growth plan, and team of blue-chip trained marketers, it is seeking an experienced, commercially-savvy BRAND MANAGER to take on an ambitious remit to drive one ofits key brands in the UK market, in a competitive and busy category.  If you're looking to move your marketing career forward at a pace, and have the skills to drive real commercial growth, this is an opportunity to make a real impact on a business that is going places with substantial financial resources. ✨

Position Overview

In this challenging role, you'll own your brands on a day-to-day basis, with responsibility for the P&L, revenue and market share and the annual brand strategy.  You'll develop and execute compelling integrated marketing campaigns, collaborating across functions to identify growth opportunities 📈 and use consumer & shopper insights to shape brand direction and activity.

YourResponsibilities

Leading development and delivery of the annual UK brand plan with clear commercial objectives

Owning the brand P&L with accountability for ambitious market share and revenue targets

Building a powerful innovation pipeline, with short and longer-term targets

Driving cross-functional collaboration with sales, innovation, finance and supply chain teams

Identifying business growth initiatives underpinned by consumer and shopper insight and market analysis

Managing integrated A&P, shopper and digital/social campaigns, working closely with external agencies

Analysing data from sources including Nielsen and Kantar to monitor performance

Presenting brand insights and recommendations to senior leadership and key stakeholders

Who are we looking for

Minimum 3-4 years' robust experience in brand marketing within FMCG

Proven track record of developing and delivering 360-degree campaigns across traditional and digital channels

Robust academic background to degree level

Strong analytical skills with ability to interpret market data and consumer insights

Excellent written and verbal communication skills

Experience in digital marketing and on-line campaign management

Ability to manage multiple stakeholders and lead cross-functional teams

In addition to a generous benefits package and commitment to employee wellbeing, you'll be immersed in a culture where every employee is empowered to make bold decisions. You'll collaborate with passionate and highly-committed colleagues who value energy, pride and continuous learning in a supportive environment.

HOW TO APPLY

If you'relooking to build your marketing career and have the skills and experience to succeed in this role, please send your CV to Adam Tarsh today.  We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email adam@tarshpartnership.co.uk

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