💻 Digital Content Manager   FMCG/Consumer Healthcare

🏢 Location: Berkshire/Hybrid (2 days/office)
📝 Contract Type: Permanent
💰 Salary: £55-60K plus £8K car allowance, bonus & benefits

TP443525

Join a global leader in the OTC healthcare market, with a portfolio of leading consumer brands

Oversee the end-to-end content supply chain across tools, platforms, and assets

Collaborate with cross-functional teams to deliver innovative digital services

Collaborate with a dynamic team committed to innovation and excellence in the consumer health sector

Fast-paced environment that continually pushes boundaries to innovate across its portfolio

Unparalleled growth opportunities and talent development within a supportive and inclusive culture

Our client, a global player in the OTC healthcare market, is seeking an ambitious and creatively-driven Digital Content specialist to join its dynamic UK brand team 🎯. Boasting a portfolio of leading brands sold in markets across the world, and with a commitment to innovation and excellence in consumer health, the company develops and markets innovative brands in multiple categories including pain-killers, digestive health, skincare, nutrition and allergy relief 💊. Recognised for its cutting-edge research and development, this company continuously pushe sthe boundaries to deliver high-quality, effective solutions that improve the lives of consumers worldwide.

PositionOverview

As Digital Content Manager, you'll be responsible for defining & executing theholistic search strategy 🔍🌐, and overseeing the digital content supply chain end to end. This role will involve close collaboration with cross-functional teams to ensure compliance, alongside implementing the innovation roadmap across digital services, tools, and marketing approaches - including CRM, chatbots and other digital solutions 🤖.  You will collaborate closely with Brand and R&D teams, media agencies to manage the content roadmap, ensure compliance,and deliver the content strategy, including the organic media roadmap 📈.

What you willbe doing:

Managing the content roadmap, collaborating with Medical teams for execution, approvals, priorities, and roadblock removal

Ensuring brand content compliance amongst across agencies and the marketing team

Keeping up to date on marketing technology relevant to content

Defining and delivering the content strategy, including the organic media roadmap, partnering with key agencies and the brand team

Leading the rollout of global tools and new initiatives related to content

Collaborating closely with the Media Manager, Digital Teams, IT, agencies and R&D stakeholders

Supporting digital asset management, R&Rs, and P&I management processes

Deploying the agreed innovation roadmap in digital services such as chatbots, live agents, gamification, and couponing

Supporting Connected Pack initiatives

Managing the CRM plan and execution together with brand and digital teams, agencies and IT

We’re lookingfor:

Extensive experience working with digital content, working with FMCG/Consumer brands onthe client or agency-side.  You may be in a specific content focused role, or perhaps a broader brand strategy/marketingrole.

Passionate about digital content with a creative, innovative thinking approach

Experience optimising processes, performance, and digital campaigns

Exceptional stakeholder management skills, able to influence cross-functional teams

Passionate, results-driven approach, comfortable with ambiguity and changing priorities

Experimental and curious mindset, with strong commercial acumen, able to manage multiple and complex tasks

Ability to work with multiple internal and external partners to deliver project outcomes

Strong analytical skills with the ability to understand and analyse different types of data and appropriate actions

How to Apply
In this exciting and challenging role, you'll be part of a collaborative, fast-paced environment that values innovation, talent development, and work-life balance 🌟. Our client fosters a culture of inclusivity, encouraging employees to bring their unique perspectives and ideas to the table 🌈.

Please apply via LinkedIn or send your CV to Adam Tarsh at adam@tarshpartnership.co.uk

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