🚀 Marketing Manager – Leading Personal Care Brand

🏢 Location: London (Hybrid 2-3 days/office)

📝 Contract Type: Permanent

💰 c.£75-80K Package plus Bonus & Benefits

📌 Ref: TP447626

Use your exceptional strategic thinking and creative skills to shape the future of a much-loved personal care brand and drive real growth in the competitive and dynamic UK market.

✨ Lead and grow a flagship personal care brand with full P&L ownership and strategic direction

✨ Drive brand engagement via insight-led strategies, creative comms and commercial decisions

✨ Build a consumer-centric innovation pipeline from concept to commercialisation

✨ Manage a team of 2 Brand Managers, setting performance objectives and development plans

✨ Work in a collaborative, team-focused culture that values development and creative energy

Our client is a well-known multinational player in the beauty & healthcare sectors, managing much loved brands across the UK market spanning haircare, oral care and personal healthcare. The UK market is a lead market for innovation and marketing comms, and the compnay prides itself on its dynamic, innovative and collaborative, team-driven culture, where people contribute to building an exciting, positive and creative atmosphere, building robust and rewarding careers.

🔦 Position Overview

Now seeking an experienced Marketing Manager to lead one of its largest brands and drive its growth through strategic brand management, team leadership, product innovation and innovative marketing campaigns.

This is a pivotal role where you'll take full ownership of a major brand's performance and future direction. You'll develop strategic, insight-led brand plans that build brand equity and set the vision for growth. Working closely with your team, creative agencies and cross-functional partners, you'll drive brand demand through integrated comms, managing an ambitious innovation pipeline and ensuring the brand remains competitive in a fast-moving market. Your decisions will directly shape the brand's market position and commercial success. 🎯

📒 What you’ll be doing from Day 1

• Developing strategic brand plans grounded in consumer insight and market trend data
• Leading a team of 2 Brand Managers, setting performance and growth objectives
• Creating integrated brand comms strategies across ATL, BTL, digital & social channels
• Managing A&P budgets and showing a clear ROI through performance analysis
• Driving NPD and EPD from concept generation to successful commercialisation
• Setting and managing pricing strategy to optimise brand demand and profitability
• Monitoring brand performance and making data-driven recommendations
• Collaborating with Sales & Customer teams to identify promotional opportunities
• Overseeing consumer & shopper research, using insights to inform strategic decisions
• Working with creative and media agencies to develop compelling brand campaigns
• Supporting the Innovation team to build a powerful innovation funnel

🌟Who we are looking for

• Exceptional track record building compelling & effective brand strategies and brand plans
• Robust FMCG experience, ideally with some experience in personal care, OTC or beauty
• Extensive experience building substantial A&P programmes across multiple channels
• Substantial experience leading innovation NPD/EPD from concept to market launch
• Demonstrated experience managing and developing direct reports
• Strong analytical skills spanning consumer & market insight and financial data
• Excellent communication, presentation, interpersonal and influencing skills
• Highly organised and focused with strong budget and process management skills
• Additional European language skills are desirable but not essential

How to Apply

If you’re looking for a real challenge and have the skills & experience to take on this role, please send your CV to Adam Tarsh ASAP.We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email adam@tarshpartnership.co.uk

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