🌍 Senior Brand Manager – Western Europe (France & Benelux)

Location: North of London/Hybrid

Package: £60K-£65K plus £6K car allowance and bonus

Ref: TP441425

📍 UK-based (with regular European travel) | 💼 Global FMCG Brand | 🌱Purpose-Driven Business

Fluent French Essential

Excited to shape the future of a purpose-led brand in Western Europe?

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Join a leading FMCG company known for its iconic brands and make a real impact in a senior marketing role

Develop and deliver innovative brand plans and initiatives to drive growth across Western Europe

Work within close-knit team focused on the UK and international markets

Our client, a major FMCG player, is seeking an experienced and passionate SBM to drive the success of its key brand across Western Europe. This is an exciting opportunity to join a dynamic marketing team and play a key role in shaping the future of this much loved brand, driving consumer love, market penetration, and sustainable commercial success.

💡 What You'll Do:

Developing and delivering annual brand plans, growth initiatives and EPD/NPD projects to achieve ambitious objectives in the key French and Benelux markets

Leading cross-functional teams to ensure successful execution of brand plans

Maintaining a deep understanding of the consumer and ensuring their needs are at the heart of all activities

Ensuring all consumer touchpoints effectively communicate the brand personality and tone of voice

Monitoring and analysing brand performance at market, segment, and customer levels

Managing the brand P&L and providing input for annual and long-term forecasts

Overseeing the development of creative content, ensuring alignment with the brand's comms platform

Managing relationships with media planning/buying agencies to deliver exceptional value and impact in each market

Working closely with Sales, Category, and distributor teams to drive retail impact and secure support for key initiatives

Working closely with the Global Innovation Team to manage the brand portfolio and deliver innovation plans

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🧠 What You’ll Bring:

Proven experience in FMCG brand management, with a focus on Western European markets

Fluency in French essential; strong understanding of consumer and retail dynamics in France & Benelux

A consumer-first mindset with the ability to translate insights into commercially successful plans

Strong project management skills and ability to lead diverse, cross-functional teams

Experience in communications planning across all media channels, and shopper & trade marketing

Track record of developing and launching successful innovation, range extensions and EPD

Exceptional communication and influencing skills, with the ability to build strong internal and external relationships

Creatively-driven approach, with excellent storytelling skills

Fluency in French and English

Passion for the FMCG industry and a genuine commitment to making a difference through purpose-driven brands

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🌱 Our Culture:

We believe that great marketing creates real brand value—and that brands can and should make a difference. We're a lean, agile team that values creativity, accountability, and long-term thinking. We take pride inwhat we do and treat every project like it's our own.

If you are an ambitious BM or experienced SBM with a passion for driving growth, we want to hear from you. To apply for this, please apply via LinkedIn, or send your CV to Adam Tarsh at adam@tarshpartnership.co.uk

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