Senior Digital Marketing Manager – D2C FOCUS - FMCG

🏢 Location: Greater London (Hybrid 2-3 days/office)

📝 Contract Type: Permanent

💰 Attractive £Package– Message for Details

📌 Ref: TP450526

Senior Digital Marketing Specialist - Direct-to-Consumer Growth Strategy

Lead DTC growth strategy across European markets for a portfolio of Personal Carebrands

Own performance marketing budgets and drive ROI optimisation across paid media

Manage the Shopify platform roadmap to improve conversion and customer experience

Lead strategic decisions with high-visibility exposure to senior leadership

Partner with best-in-class agency teams across all key areas

Work in a creative, energetic team culture 100% focused on commercial results

Our client is a well-known multinational player in the beauty & healthcare sectors, managing much loved brands spanning haircare, oral care and personal healthcare across Europe, and actively accelerating direct-to-consumer sales and expanding into social commerce and third-party marketplaces across Europe. The company fosters an exciting team spirit and positive, creative, energetic atmosphere focused on delivering results. It is investing significantly in their DTC capabilities and digital transformation, recognising the critical role online channels play in their future growth strategy.

If you're an experienced DTC marketing leader ready to drive European expansion with cross-functional influence and agency-led execution, this role offers significant impact and career progression.

🔦 Position Overview

Now seeking a Senior Digital Marketing Specialist to lead its DTC growth strategyand drive expansion across digital channels. This is a high-visibility, strategic role where where you'll own the end-to-end DTC growth agenda across European markets. You'll drive revenue through Shopify optimisation,performance marketing strategy, CRM lifecycle initiatives, and multi-channel expansion. Your work directly influences commercial priorities, customer experience, and profitability. You'll lead agency partners, shape annual planning cycles with brand teams, and report performance insights to senior leadership, making this a high-visibility position with clear accountability for DTC results.

📒 What you’ll be doing from Day 1

Leading the annual DTC planning cycle partnering with brand teams, defining investment priorities and shaping strategic direction across European markets

Developing compelling business cases for DTC growth initiatives, clearly articulating expected returns, resource requirements, and delivery timelines

Launching and managing DTC-enabled channels including social commerce and third-party marketplaces, owning strategy and performance through agency-led execution

Leading performance marketing strategy and budgets, applying test-and-learn approaches whilst ensuring strong governance, pacing and ROI accountability

Developing CRM strategy including customer segmentation and journey priorities, briefing agencies to drive retention and lifetime value

Optimising the Shopify transactional website, setting roadmap priorities and translating requirements into agency briefs to improve site performance and conversionrates

Leading analytics and performance reporting in partnership with the business intelligence team, translating data into actionable prioritisation insights

Ensuring all DTC plans, comms and customer journeys remain on-brand and aligned to commercial priorities across markets

Supporting brand teams with website optimisation projects, coordinating agency delivery and maintaining high service levels

Partnering with the sales team on weekly trading cadence, ensuring DTC execution supports commercial priorities and customer experience

Managing cross-functional collaboration across European marketing, sales, finance, IT and operations, and oversee external agency performance

🌟What we are looking for

Minimum 5 years managing DTC marketing, ideally within FMCG or consumer goods environments

Proven experience creating strategic DTC marketing plans within multi-channel organisation

Expertise in DTC performance drivers including SEO, conversion rate optimisation, paid media and affiliate marketing

Hands-on experience with Google Ads and managing agency partners effectively

Experience overseeing Shopify (or equivalent DTC platform) for transactional ecommerce and WordPress (or equivalent) for brand websites

Successful management of leading multiple agency partners through clear briefing, prioritisation and performance management

Experience with CRM and lifecycle marketing tools, ideally Klaviyo, with understanding of retention and customer communications best practices

Proficiency with Power BI (or equivalent) reporting alongside GA4 and measurement tools

Familiarity with industry-standard ecommerce and digital marketing tools including tag management, experimentation and CRO tooling

Excellent analytical and problem-solving abilities with strong commercial acumen

Provenstake holder management skills with ability to influence across functions

Comfortable managing and optimising multiple websites to maximise conversions

Organised and detail-oriented with ability to manage multiple workstreams simultaneously

Howto Apply

If you’re looking for a real challenge and have the skills & experience to take on this role, please send your CV to Adam Tarsh ASAP.  We review applications on a rolling basis, so we encourage you to apply as soon as possible.  Apply via LinkedIn or email adam@tarshpartnership.co.uk

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